Skip to main content

Copy, Share, and Collaborate: Navigating copyright in the workplace

Why it’s crucial to Copy, Right

Hard copy or online and digital: we all find useful material that helps us with everything from business planning to training. But it’s vital that you copy and share content and resources correctly to avoid copyright infringement.   

When you finish reading this article, you might decide to circulate it to colleagues. I hope you find it useful enough to do just that. But as you’ll discover as you read on, copying this article and circulating it, in digital format, say, or as a screen shot, means that you need to be aware of copyright infringement risks. After all, here at the Copyright Licencing Agency (CLA) we do want you to copy and share useful information; but, as the headline of this article suggests, it’s also vital that copying to be done ‘right’.  

Because, whatever the format, storing, circulating or copying published content without the required permission usually puts you in breach of copyright law. That could not only pose a financial and reputational risk to your organisation, but also impact the income stream that helps pay for those very articles you’ve found so useful to continue to be produced. 

A recent research survey commissioned by CLA shows that while digital workplaces facilitate content sharing, most professionals remain unclear about copyright protections*.  

Who copies what and why? 

On average, 59% of respondents to the CLA survey use content from up to five different titles on a regular basis. Print and online news media make up 36% of those sources, with 29% using books and ebooks, and 37% drawing content from industry and trade titles.   

When it comes to the reasons for these copy downloads and shares, 54% use the content to support training and development, 47% to help them solve business problems and 45% to stay ahead of developments in their industry. At least 37% are looking for inspiration and fresh ideas, and 27% to keep in touch with clients and peers.  

Hardly surprising these days, but 81% of the content used by respondents is via digital and web-based sources, with just 19% from print sources. The most popular methods of copying are digital, with copying and pasting from digital sources accounting for 51% and screenshots for 41%; however, 33% use photocopies and scanners to reproduce content.  

Are you protected?  

It’s clear that rich sources of information are very useful for a wide range of purposes. But what about the legality of sharing copyright protected content? Just over 70% from CLA’s survey agree that sharing runs a copyright infringement risk. While 63% do already have some form of copyright policy in place, 23% of respondents had no idea if they did or didn’t – and the majority reported that they had ‘an incomplete understanding of copyright protections’ with 65% admitting they lacked a full understanding of just what sources were covered by copyright.  

That puts a lot of companies in a sticky place when it comes to copying, storing and sharing sources of information while at the same time respecting copyright law. Two things here. First, there are legal implications. But secondly, and perhaps more importantly, those sources and their highly prized thoughts, insights, data and ideas can only continue to be provided if they are compensated for the work they have done. If you value those insights, it’s only fair and proper that payment should be made to store, access and share them with others.  

This is where the CLA comes in. A Government regulated not for profit organisation, CLA is part of the ‘creative ecosystem’. By selling blanket copyright licences permitting the reuse and circulation of millions of titles, CLA helps to ensure that creators and publishers are remunerated for the use of their work. Last year we distributed over £90m back to creators and rightsholders in the UK. These authors and visual artists can continue to produce that vital work – and you, your colleagues and your business – benefit in turn from those ideas and insights. 

CLA’s role is not to block the use of this important material. Copyright law exists regardless of CLA. Our role is to facilitate the vital sharing of ideas whilst respecting the legislation, and protecting organisations from the infringement of copyright law. CLA’s blanket copyright licences are an effective way to mitigate this risk whilst respecting this legislation. 

To further support organisations in navigating the fundamentals of copyright compliance, CLA has just launched an online course. CLA’s ‘Copyright in the Workplace’ elevates copyright law comprehension across organisations, empowering employees with the confidence to collaborate responsibly. 

Why you need to get it right 

The sharing of new ideas is vital for so many business functions. As we’ve seen, training and development, improving many business systems, PR and promotion, and finding new ideas that help to innovate and push us forward – all of these are stimulated by the copying, sharing and dissemination of print, online and digital media. When it is done right, that loop of creating thinking and sharing can continue and grow.   

So, if you do copy and share this or any article with your colleagues – remember when you screen shot or photocopy, you require permission to do so. Provided you have that, you’ll always Copy, Right.

 

*All figures come from the CLA commissioned survey conducted independently by Savanta in April 2024. In total there were 1,041 respondents who indicated they use content as part of their work. The CLA was not named as sponsor until the final question.

More information

Download the full CLA 2024 report Navigating Content Use and Copying Among UK Professionals:

Access the full report

For more information on the CLA and how to obtain a CLA Business Licence for your organisation:

CLA Business Licence

To discover CLA’s new course, Copyright in the Workplace:

Copyright on the Workplace

This article was initially published in HR Magazine