78% of UK professionals now use generative AI at work Do you know how content is really being used in your organisation? The way UK professionals use, copy and share content has shifted dramatically. Generative AI is now mainstream, content is being copied more frequently than ever, and a feedback loop is emerging where AI outputs are recycled as inputs, reducing visibility of the third-party content behind them. This report explores what has changed, where the risks are growing, and what organisations can do about it. Key takeaways 78% of UK professionals now use generative AI at work, up from 2 in 5 in 2024. Generative AI output has gone from the least used content source in 2024 to the 2nd most used in 2026. AI outputs are the most common input fed back into AI tools, reducing visibility of the third-party content behind them. 4 in 5 GAI users copy from it weekly, the highest rate of any content source. Confidence in copyright is high, but caution is fading, with 54% saying they would not hesitate to copy if work demanded it. Download the FREE report "*" indicates required fields EmailThis field is for validation purposes and should be left unchanged.Name* First Last Email* Organisation*Privacy Policy* By completing this form I agree to CLA's Privacy Policy Join our mailing list Sign up to receive publications, research, newsletters and events, and product news from CLA This field is hidden when viewing the formMarketing Preferences CLA Generative AI This field is hidden when viewing the formMarketing Content Business Behaviour Report This field is hidden when viewing the formMarketing Sync Yes This field is hidden when viewing the formRecord TypeThis field is hidden when viewing the formLead OwnerThis field is hidden when viewing the formStatusThis field is hidden when viewing the formLead SourceThis field is hidden when viewing the formForm IDCAPTCHA *All figures come from an online survey of 1,000 UK professionals conducted in February 2026 by the Copyright Licensing Agency. More from CLA Generative AI Solution A collective licensing solution enabling innovation while supporting the lawful, transparent use of opted-in published content in generative AI training, fine-tuning, and RAG. Find out more AI and Copyright Discover what else CLA is doing to support the creative community by exploring the challenges and opportunities presented by generative AI. Find out more Copyright Risk Assessment We’ve created a handy checklist to help organisations easily assess whether they are at risk of copyright infringement. View
