From Content to Compliance: Driving Sustainable PR – CLA Insight Series

Original broadcast: 28 November 2024

In PR, content is king – but compliance is the crown.

Did you know that 97% of PR firms share content externally each year? Yet, many still overlook the crucial compliance framework that protects their work and their clients’ reputations. For PR pros who want to move beyond the basics, this webinar is your chance to dive into how CLA’s Media Consultancy Licence can be the missing piece in your compliance toolkit, boosting credibility, enhancing ESG practices, and paving the way for purpose-driven, innovative PR.

Join Sarah Johnson, Head of Licensing at CLA in conversation with Martin Stone, Director at Tank.

Agenda

• The Licence Advantage: How CLA’s Media Consultancy Licence supports compliant, risk-free content sharing.
• Busting Copyright Myths: Practical tips to clarify copyright for clients and build trust.
• Enhancing ESG with Licensing: Show your clients you’re committed to sustainable, ethical practices.
• AI & Content Future: How CLA is adapting licences to support responsible, AI-driven PR.

Who Should Attend?

PR professionals, agency heads, and anyone ready to lead with purpose in a compliant, creative PR landscape.

Watch On Demand

Speakers

Sarah Johnson, CLA head of Licensing

Our Head of Licensing at the Copyright Licensing Agency (CLA), where she has worked for ten years. She leads a team of licensing executives and business development managers, supporting them in delivering effective licensing solutions to organisations across various sectors, including PR, pharmaceuticals, and law. Her focus is on providing tailored CLA licences that maximise value and demonstrate how they can enhance compliance and governance.

Martin Stone, Director of Tank

Director at Tank, an award winning digital marketing and PR agency. He has a background in broadcast journalism, having worked for both the BBC and commercial radio stations across the country. Through his work at Tank, a PR Week Top 150 agency, Martin has supported hundreds of businesses and organisations globally. He has worked across multiple sectors, helping clients to develop impactful communications strategies, and ultimately make their mark. A big believer in helping Tank’s people to make their own mark in the industry, Martin has worked closely with Tank’s People Director to develop an extensive training and development programme featuring workshops with visiting nationals journalists, industry insights, best practice and skills swap sessions. Outside of Tank, Martin uses his PR and marketing experience to support the causes he is passionate about, providing pro bono PR support to the Notts LGBT+ Network, where he is a charity trustee. He also advises as part of the EDI Committee at Nottingham Forest FC.