From industry websites and thought-leadership blogs to news articles and journals, marketers inherently know the value of high-quality content.

Whether it’s repurposed for presentations, learning and development (L&D), content planning, or campaign strategy, quality content fuels collaboration and powers strategic decisions.

How does a copyright licence support Marketing teams?

A CLA Business Licence simplifies copyright compliance for marketers. It helps them reuse content responsibly, avoid infringement, and protect their brand’s integrity.
The CLA licence provides copyright permissions for millions of publications for the whole organisation, allowing Marketing teams to repurpose published material without needing individual approvals.
The CLA licence helps you manage the risk of intellectual property (IP) copyright infringement in marketing, including press clipping circulation across the business to multiple recipients, presentation decks, internal training, and campaign development, making it easy to reuse content responsibly.

Workplace Generative AI permissions

Do you or your organisation use Generative AI tools?

Many CLA Licences now include updated permissions to allow the lawful copying and inclusion of published content to prompt permitted generative AI tools to generate outputs (subject to the terms and conditions of the licence).

Find out more

What counts as copying for marketers?

Gone are the days when copying simply referred to using the office photocopier. Today’s digital-first landscape means that all actions, such as screenshotting, saving images, copying and pasting online content, and using published content in generative AI, all count as types of copying. All these actions can lead to inadvertent infringement of copyright law.

The CLA licence helps marketing professionals protect their organisation from infringement by ensuring they have the copyright permissions needed to reuse published content responsibly. Staying compliant is essential to avoid potential copyright infringement and maintain responsible working practices and good governance.

The Business Copyright Licence from CLA supports teams working across marketing, communications and copywriting by simplifying how to manage copyright permissions. Instead of seeking individual permissions each time, marketers can confidently reuse millions of published content responsibly, knowing their use is permitted under the licence. The CLA licence is a practical step toward copyright compliance for the whole organisation, giving you peace of mind and freeing up time to focus on creative work.

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Did you know?

84%

of UK professionals copy, reproduce, or extract content from at least one source of information at work.* However, what many marketing professionals may not initially consider is that most published content (whether it’s in print or online) is protected by copyright law.

_{*All figures come from the CLA commissioned survey conducted independently by Savanta in April 2024.}

6 ways marketers may be reusing copyrighted content

Press clippings:

Multiple recipients receiving press clippings from PR or Media Monitoring agency.

Websites:

Embedding text, visuals, or media on company websites

Learning materials:

Reusing published resources for internal training materials.

Presentations:

Inserting article excerpts or other copied content into decks.

Content planning:

Referencing or replicating journal articles.

Campaign development:

Adapting ideas or content from online sources.

Get your organisation licensed

Discuss your licence options and copyright permission requirements with a member of our team.

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Why is Copyright Compliance Important in Marketing?

Respecting IP laws and copyright compliance is a fundamental part of elevating governance in any organisation. Copyright is one of the main types of Intellectual property. IP gives a person ownership over the things they create. Copyright permissions for marketers and broader organisational teams help mitigate infringement risks while ensuring fair compensation for creators, recognising the time, effort, and creativity invested in their published work. Copyright compliance for marketers is of strategic significance when it comes to brand protection.. Understanding marketing copyright rules helps ensure your marketing materials are both creative and compliant.

As a not-for-profit government-regulated organisation, we distribute our revenues from the CLA Licence back into the creative industries. This helps ensure that rightsholders are fairly remunerated when their works are used.

5 Ways You Might Be Infringing Copyright At Work

Could you be inadvertently Infringing copyright at work?

Read the article

Learn More about the CLA Business Licence

Discover more about the CLA Business Licence and sector specific options for your organisation.

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Copyright Risk Assessment checker

Not sure if you need a licence? Our Risk Assessment feature can help.

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Check Permissions

Enquire about a CLA Licence

Once you’ve filled out the enquiry form, a CLA team member will contact you to discuss the best licence for your needs and guide you through the simple application process.

CLA Licence enquiry:

Copyright Compliance For Marketing Professionals