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From industry websites and thought-leadership blogs to news articles and journals, marketers inherently know the value of high-quality content.

Whether it’s repurposed for presentations, learning and development (L&D), content planning, or campaign strategy, quality content fuels collaboration and powers strategic decisions.

Did you know?

84%

of UK professionals copy, reproduce, or extract content from at least one source of information at work.* However, what many marketing professionals may not initially consider is that most published content (whether it’s in print or online) is protected by copyright law.

*All figures come from the CLA commissioned survey conducted independently by Savanta in April 2024.

What counts as copying for Marketers?

Gone are the days when copying simply referred to using the office photocopier. Today’s digital-first landscape means that all actions such screenshotting, saving images, or copying and pasting online content all count as types of copying. All these actions can lead to unintentional violations of copyright law.

6 ways marketers may be reusing copyrighted content

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Press clippings:

Multiple recipients receiving press clippings from PR or Media Monitoring agency.

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Websites:

Embedding text, visuals, or media on company websites

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Learning materials:

Reusing published resources for internal training materials.

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Presentations:

Inserting article excerpts or other copied content into decks.

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Content planning:

Referencing or replicating journal articles.

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Campaign development:

Adapting ideas or content from online sources.

Get your organisation licensed

Discuss your licence options and copyright permission requirements with a member of our team.

Why does copyright compliance matter?

Respecting IP laws are a fundamental part of elevating governance in any organisation. Copyright is one of the main types of Intellectual property. IP gives a person ownership over the things they create. Copyright provides a level of protection and compensation for the creator’s investment of time, effort, and creativity in their published material.

As a not-for-profit government regulated organisation, we distribute our revenues from the CLA Licence back into the creative industries. This helps to ensure that rightsholders are fairly remunerated when their works are used.

5 Ways You Might Be Infringing Copyright At Work

Could you be inadvertently Infringing copyright at work?

Learn More about the CLA Business Licence

Discover more about the CLA Business Licence and sector specific options for your organisation.

Copyright Risk Assessment checker

Not sure if you need a licence? Our Risk Assessment feature can help.

Check Permissions

Enquire about a CLA Licence

Once you’ve filled out the enquiry form, a CLA team member will contact you to discuss the best licence for your needs and guide you through the simple application process.

CLA Licence enquiry: