82% of UK professionals have used third party content in generative AI prompts. UK professionals are increasingly using generative AI (GAI) tools at work, with a significant number using copies of published content to maximise efficiency, creativity and innovation. CLA has updated and extended its business and some public sector licences to allow the lawful copying and inclusion of published content to prompt permitted GAI tools to generate outputs (subject to the terms and conditions of the CLA licences). Examples of where professionals might make copies from published content – such as articles, industry reports, research papers, market research or book excerpts – for prompting GAI tools include: Summarising Refining Analysing Collating Creating Content With these new permissions, outputs from these prompts can be used for internal purposes such as presentations, meetings and briefings, staff training, internal comms and reporting, as well as some permitted external use. External uses Professionals are also permitted to use GAI outputs for certain external uses, such as: By an internal communications team to help with writing a news release about a new product, to go on company website By an internal communications team to summarise press coverage of a new product, to send to external partners To share summaries of articles with collaboration partners on an ad hoc basis by email To publish a white paper which comprises new AI-generated text generated by prompting a GAI tool with extracts of published works, with citation of the original source To supply GAI outputs to any regulatory authority in the UK for regulatory or marketing approval or as part of the filing of a patent application Supporting workplace GAI use Healthcare Doctors and medical researchers use GAI tools to summarise medical research papers, helping them stay up to date with the latest research and make informed decisions about patient care. Legal Lawyers use GAI tools to summarise court cases, legislation, legal and technical publications, helping them quickly understand the key points of a case, identify relevant laws and precedents, and prepare for court proceedings. Finance Financial analysts use GAI tools to summarise financial reports and journalism, market research, and economic data, helping them make informed investment decisions, understand market trends, and provide advice to clients. Human Resources (HR) HR professionals use GAI tools to explore data related to employee engagement, turnover rates, or diversity metrics, helping by summarising research findings or industry reports. Journalism Journalists use GAI tools to summarise news articles and other publications. This helps them quickly understand key points of a story and identify events and trends. Marketing, PR and Media Monitoring Media professionals use GAI tools to summarise news and media articles, and market research, helping them understand customer needs, identify market trends, and provide an effective service for their customers. Available under the following licences Business Licence More information Law Licences More information Pharmaceutical Licences More information Hotels & conference centres Licence More information Public Administration Licence More information If your organisation holds any of these licences you will benefit from these new workplace GAI permissions from your Licence renewal date. If you would like to find out more about getting access to these new permissions, please complete this form and a member of our Customer Success Team will be in touch. "*" indicates required fields How can we help you?How can we help?I have a CLA Licence and would like to enquire about getting the Workplace GAI PermissionsI am interested in getting a CLA LicenceStart your Copyright Licence application with our specialist team directly hereFirst Name*Last Name*Email*Phone*Organisation Name*Tell us about your enquiry*Privacy Policy* By completing this form I agree to CLA's Privacy Policy Stay in touch Stay up to date with news and features from CLA. Unsubscribe at any time. CAPTCHAEmailThis field is for validation purposes and should be left unchanged. If your organisation holds a CLA Licence that is not listed above, but would like more information about when these permissions will be available under your licence, please complete this form and we’ll be in touch. "*" indicates required fields Which sector does your organisation sit within?Select from listPublic Sector (inc. Government and National Health Services)Higher EducationFurther EducationSchoolsName* First Last Organisation*Email*This field is hidden when viewing the formWorkplace GAI UpdatesPrivacy Policy* By completing this form I agree to CLA's Privacy Policy Stay in touch Stay up to date with news and features from CLA. Unsubscribe at any time. CAPTCHACommentsThis field is for validation purposes and should be left unchanged. More resources Generative AI and copyright Find out more about what CLA is do in the generative AI and copyright space. Find out more At a glance Download our handy PDF of the workplace generative AI permissions at a glance. Download Licence Documents Browse our Licence Terms and Conditions, as well as Copying Guidelines and Explanatory Leaflets specific to your licence. Find out more Workplace GAI Rights FAQs These FAQs explain the new CLA Workplace Generative AI permissions added to CLA licences. They cover why these permissions were introduced, what type of content can be used as prompts, and the limits on using AI-generated outputs both internally and externally. Why have these new workplace generative AI permissions been added to the licences? We have introduced new workplace generative AI permissions to our corporate and public sector licences to ensure that our licences continue to support content users in today’s evolving technological landscape. As professionals increasingly use copyright-protected content as prompts in generative AI tools at work, these permissions allow them to do so lawfully and help ensure that rightsholders and creators are fairly remunerated for the use of their work. The new permissions enable professionals to harness the benefits of the latest technology while innovating in a compliant and responsible way, by enabling staff of CLA licensed organisations to prompt certain paid-for, enterprise versions of generative AI tools using published content – for example to summarise a journal article or simplify a paragraph of published text. When does prompting a generative AI tool in the workplace require permission? When you prompt a generative AI tool using copyright-protected work, you will in most cases require the permission of the rightsholder to use their content in this way. The indemnity protection provided to users by companies supplying generative AI tools is limited and does not extend to the use of inputs and prompting of published content. The user remains liable under the relevant tool’s terms of use for copyright infringement claims. The new workplace generative AI permissions in your CLA licence help to address this risk. The licence now permits users to include and make, or permit the making of, digital copies of copyright protected work to prompt permitted generative AI tools to generate outputs. View a summary table of the new generative AI permissions. What type of content does the CLA workplace generative AI permissions allow me to use as a prompt? The new permissions cover print and digital publications, including magazines, journals, books, and websites from participating publishers. This includes free-to-view websites and publications to which the licensee has purchased or subscribed. As with all CLA licences, the licensee must have lawful access to the source material. Can I post outputs generated under this licence on social media? No. Because the terms of use of most social media platforms permit the use of uploaded content for the purposes of developing, training and/or fine-tuning their generative AI systems, posting outputs generated under the CLA licence on social media is likely to be in breach of the licence terms that prohibit this use. Is there a limit to the amount of content I can use as a prompt? The amount of content that can be used as a prompt is the same as for our standard licence permissions – up to 5% or one chapter or article, whichever is the greater. See more
